Cleannn
Cleannn is a Bangkok-based cleaning startup bringing reliable and professional home care to busy lives.
Cleannn is a Bangkok-based cleaning startup bringing reliable and professional home care to busy lives.
My Role
My Role
Brand Designer
Brand Designer
Timeline
Timeline
Jan-July 2025
Jan-July 2025
Scope
Scope
Brand identity, design system, and marketing campaign assets for a unified brand presence.
Brand identity, design system, and marketing campaign assets for a unified brand presence.
(01)
(01)
Project Overview
Project Overview
Making home cleaning simple, professional, and people-first.
Making home cleaning simple, professional, and people-first.
Making home cleaning simple, professional, and people-first.
Cleannn is a Bangkok-based cleaning startup bringing reliable and professional home care to busy lives. The project aimed to establish a strong brand identity and scalable design system that would create trust with customers while empowering helpers with dignity and pride.
Cleannn is a Bangkok-based cleaning startup bringing reliable and professional home care to busy lives. The project aimed to establish a strong brand identity and scalable design system that would create trust with customers while empowering helpers with dignity and pride.
(02)
(02)
Opportunity
Opportunity
Bangkok’s cleaning industry struggles with trust, consistency, safety, and language gaps
Bangkok’s cleaning industry struggles with trust, consistency, safety, and language gaps
Bangkok’s cleaning industry struggles with trust, consistency, safety, and language gaps
As the Brand & Product Designer, I led the end-to-end process — from defining the brand strategy and visual identity to building a design system and marketing assets.
As the Brand & Product Designer, I led the end-to-end process — from defining the brand strategy and visual identity to building a design system and marketing assets.
(03)
(03)
My Approach
/Immersion
My Approach
/Immersion
Immersing into the problem space.
Immersing into the problem space.
Immersing into the problem space.
To kick off, I immersed myself in Cleannn’s world—understanding the brand’s vision, users, and market. This meant listening to stakeholders, studying the Bangkok market and culture, and analyzing competitors to uncover gaps and opportunities. These insights gave us a strong foundation to build on.
To kick off, I immersed myself in Cleannn’s world—understanding the brand’s vision, users, and market. This meant listening to stakeholders, studying the Bangkok market and culture, and analyzing competitors to uncover gaps and opportunities. These insights gave us a strong foundation to build on.
WHAT I DID
WHAT I DID
Stakeholder interviews
Market study
Cultural context
Competitor analysis
(03)
(03)
My Approach/
Brand Identity
My Approach/
Brand Identity
Turning insights into a brand people connect with.
Turning insights into a brand people connect with.
Turning insights into a brand people connect with.
With research insights in hand, I translated them into a clear brand identity. From shaping Cleannn’s vision and motto to creating a distinct visual style, I ensured the brand felt premium yet approachable. A/B testing on Instagram validated design directions.
With research insights in hand, I translated them into a clear brand identity. From shaping Cleannn’s vision and motto to creating a distinct visual style, I ensured the brand felt premium yet approachable. A/B testing on Instagram validated design directions.
WHAT I DID
WHAT I DID
Defined brand vision & motto
Designed logo & branding materials
Created vision boards
Built design system
Produced marketing creatives
Conducted A/B testing (Instagram)
Our motto
Our motto
Our Vision
Our Vision
To redefine cleaning in Bangkok by making it trustworthy, professional, and empowering for both helpers and customers.
To redefine cleaning in Bangkok by making it trustworthy, professional, and empowering for both helpers and customers.
(04)
(04)
My Approach/
Marketing
My Approach/
Marketing
Transforming ideas into campaigns that stick.
Transforming ideas into campaigns that stick.
Transforming ideas into campaigns that stick.
With a strong brand identity established, I focused on building awareness and trust through strategic storytelling and performance-driven campaigns. By analyzing audience behavior and experimenting with different content formats, I refined Cleannn’s digital presence to resonate deeply with our core audience and drive measurable engagement.
With a strong brand identity established, I focused on building awareness and trust through strategic storytelling and performance-driven campaigns. By analyzing audience behavior and experimenting with different content formats, I refined Cleannn’s digital presence to resonate deeply with our core audience and drive measurable engagement.
WHAT I DID
WHAT I DID
Planned and executed social media campaigns
Designed promotional creatives and ad sets
Performed A/B testing for content optimization
Tracked engagement metrics and insights
(5)
(5)