Cleannn
Designing a Cleaner, More Trustworthy Experience
Designing a Cleaner, More Trustworthy Experience
My Role
My Role
Product Designer
Product Designer
Timeline
Timeline
Jan-July 2025
Jan-July 2025
Scope
Scope
Brand identity, design system, and campaign assets for a unified brand presence.
Brand identity, design system, and campaign assets for a unified brand presence.
Project Overview
What is Cleannn?
What is Cleannn?
What is Cleannn?
Finding trusted home cleaning in a city as fast-paced as Bangkok is a constant challenge. Cleannn is the simple solution: an on-demand platform connecting users with reliable, vetted professionals.
Finding trusted home cleaning in a city as fast-paced as Bangkok is a constant challenge. Cleannn is the simple solution: an on-demand platform connecting users with reliable, vetted professionals.
I built the entire customer experience from the ground up—leading everything from initial research and branding to the final UX and UI of the app.
I built the entire customer experience from the ground up—leading everything from initial research and branding to the final UX and UI of the app.
Chapter 1
The Messy Challenge
The Messy Challenge
The Messy Challenge
Life in Bangkok moves fast, and cleaning always seems to be the chore that slips through the cracks. Add a language barrier into the mix, and suddenly booking a simple home cleaning feels like solving a puzzle.
Life in Bangkok moves fast, and cleaning always seems to be the chore that slips through the cracks. Add a language barrier into the mix, and suddenly booking a simple home cleaning feels like solving a puzzle.
The challenge? To build a digital concierge for home cleaning—one that replaces uncertainty with trust and make the entire booking process feel effortless.
The challenge? To build a digital concierge for home cleaning—one that replaces uncertainty with trust and make the entire booking process feel effortless.
Chapter 2
Kickoff
Kickoff
Kickoff
Where It All Began
Where It All Began
Where It All Began
I began by aligning with the founder's vision to form initial hypotheses on user pain points, cultural impacts, and where design could provide the most value.
I began by aligning with the founder's vision to form initial hypotheses on user pain points, cultural impacts, and where design could provide the most value.
Initial Insights
Initial Insights
Trust is the real service
Clean apartments were expected; what people truly craved was reliability and someone they could count on.
Position #2
Position #3
Position #4
Position #5
Position #6
Booking shouldn't be a chore
Existing options made scheduling a cleaner feel like a chore in itself.
Position #2
Position #3
Position #4
Position #5
Position #6
Language barrier
A simple request could turn complicated fast when language barriers got in the way.
Position #2
Position #3
Position #4
Position #5
Position #6
Trust is the real service
Clean apartments were expected; what people truly craved was reliability and someone they could count on.
Position #2
Position #3
Position #4
Position #5
Position #6
Booking shouldn't be a chore
Existing options made scheduling a cleaner feel like a chore in itself.
Position #2
Position #3
Position #4
Position #5
Position #6
Language barrier
A simple request could turn complicated fast when language barriers got in the way.
Position #2
Position #3
Position #4
Position #5
Position #6
Trust is the real service
Clean apartments were expected; what people truly craved was reliability and someone they could count on.
Position #2
Position #3
Position #4
Position #5
Position #6
Booking shouldn't be a chore
Existing options made scheduling a cleaner feel like a chore in itself.
Position #2
Position #3
Position #4
Position #5
Position #6
Language barrier
A simple request could turn complicated fast when language barriers got in the way.
Position #2
Position #3
Position #4
Position #5
Position #6
Chapter 3
Laying the Groundwork
Laying the Groundwork
Laying the Groundwork
The Research Phase
The Research Phase
With my initial hypotheses set, it was time to test those assumptions. I dove into a multi-faceted research phase to understand the real-world challenges from every angle.
With my initial hypotheses set, it was time to test those assumptions. I dove into a multi-faceted research phase to understand the real-world challenges from every angle.
Combining stakeholder interviews, real-world competitor analysis, and live user feedback to uncover the core problems.
Combining stakeholder interviews, real-world competitor analysis, and live user feedback to uncover the core problems.
Chapter 4
Connecting
the Dots
Connecting
the Dots
Connecting the Dots
Defining the problem
Defining the problem
After synthesizing all the research, four core problems became crystal clear. These were the roadblocks we had to remove.
After synthesizing all the research, four core problems became crystal clear. These were the roadblocks we had to remove.
Chapter 5
From Blueprint
to Pixels
Ideation & Execution
Ideation & Execution
With the core problems defined, it was time to build the solution. My process was highly iterative and collaborative, focusing on translating insights into a tangible, user-friendly experience.
With the core problems defined, it was time to build the solution. My process was highly iterative and collaborative, focusing on translating insights into a tangible, user-friendly experience.
Combining stakeholder interviews, real-world competitor analysis, and live user feedback to uncover the core problems.
Combining stakeholder interviews, real-world competitor analysis, and live user feedback to uncover the core problems.
Connect to Content
Add layers or components to swipe between.
Chapter 6
The Solution
The Research Phase
The Research Phase
With our validated blueprint and our design system in place, I moved forward to craft the final solution. The result is a simple, trustworthy booking flow that solves the core problems uncovered during research.
With our validated blueprint and our design system in place, I moved forward to craft the final solution. The result is a simple, trustworthy booking flow that solves the core problems uncovered during research.
